FILA 50 Years of Sport FW23

FILA’s FW23 campaign features Hailey Bieber and tennis player Reilly Opelka as the brand celebrates the 50th Anniversary of its iconic F-Box logo. The logo represents FILA’s influence in sport and style and honors the legendary individuals who have represented the brand since its introduction in 1973. Reilly, an athlete who pursues his passions in art and fashion off the court, embodies the brand’s spirit of boldness and creativity.

The campaign was photographed by Renell Medrano and styled by Dani Michele. The clothing is designed to take its wearers from the court to the street, combining tennis-inspired pieces with a contemporary update.