FILA x Pierluigi Rolando: Installment I, 2019
The FILA x Pierluigi Rolando Tennis Collection was designed to capture the pioneering vision and style of FILA's original Creative Director, Pierluigi Rolando.
The first installment of the campaign was launched in Palm Springs at the BNP Paribas Open, considered the unofficial fifth tennis Grand Slam and a favorite amongst players. The unique colors and landscape of the desert were used as stylistic inspiration, while FILA tennis professionals John Isner and Timea Babos served as the artistic muses for the campaign.
Executive Creative Director
Daniela Del Percio
Senior Art Director
Greg Woodburn
Digital Art Director
Ja Young Kim
Copywriter
Hali Narins
Illustrators
Craig & Karl
Animation
Studio Animade
Pop-Up Experience
MKG