FILA x Pierluigi Rolando: Installment I, 2019

The FILA x Pierluigi Rolando Tennis Collection was designed to capture the pioneering vision and style of FILA's original Creative Director, Pierluigi Rolando.

The first installment of the campaign was launched in Palm Springs at the BNP Paribas Open, considered the unofficial fifth tennis Grand Slam and a favorite amongst players. The unique colors and landscape of the desert were used as stylistic inspiration, while FILA tennis professionals John Isner and Timea Babos served as the artistic muses for the campaign.

Executive Creative Director
Daniela Del Percio

Senior Art Director
Greg Woodburn

Digital Art Director
Ja Young Kim

Copywriter
Hali Narins

Illustrators
Craig & Karl

Animation
Studio Animade

Pop-Up Experience
MKG

PLR Pop-up at the BNP Paribas Open

Reel