FILA x Pierluigi Rolando: Installment III, 2019
The FILA x Pierluigi Rolando Tennis Collection was designed to capture the pioneering vision and style of FILA's original Creative Director, Pierluigi Rolando.
The third installment of the campaign was launched at Wimbledon and featured an illustration style with exaggerated proportions and playful vibes reminiscent of The Beatles' Yellow Submarine. FILA tennis professionals Karolina Pliskova and Sam Querry served as the artistic muses for the campaign.
Executive Creative Director
Daniela Del Percio
Senior Art Director
Greg Woodburn
Digital Art Director
Ja Young Kim
Copywriter
Hali Narins
Illustrator
Sergio Membrillas
Animation
Studio Animade