FILA x Pierluigi Rolando: Installment III, 2019

The FILA x Pierluigi Rolando Tennis Collection was designed to capture the pioneering vision and style of FILA's original Creative Director, Pierluigi Rolando.

The third installment of the campaign was launched at Wimbledon and featured an illustration style with exaggerated proportions and playful vibes reminiscent of The Beatles' Yellow Submarine. FILA tennis professionals Karolina Pliskova and Sam Querry served as the artistic muses for the campaign.

Executive Creative Director
Daniela Del Percio

Senior Art Director
Greg Woodburn

Digital Art Director
Ja Young Kim

Copywriter
Hali Narins

Illustrator
Sergio Membrillas

Animation
Studio Animade