FILA x Pierluigi Rolando: Installment IV, 2019
The FILA x Pierluigi Rolando Tennis Collection was designed to capture the pioneering vision and style of FILA's original Creative Director, Pierluigi Rolando.
The fourth and final installment of the campaign was launched at the US Open. To celebrate, we threw a party in Brooklyn: part graphic tennis gala, part FILA museum, and part life-sized coloring book. FILA tennis professionals Marin Cilic and Karolina Pliskova served as the artistic muses for the campaign.
Executive Creative Director
Daniela Del Percio
Senior Art Director
Greg Woodburn
Digital Art Director
Ja Young Kim
Copywriter
Hali Narins
Illustrator
Quentin Monge
Animation
Studio Animade
Pop-Up Experience
The Gathery