FILA x Pierluigi Rolando: Installment IV, 2019

The FILA x Pierluigi Rolando Tennis Collection was designed to capture the pioneering vision and style of FILA's original Creative Director, Pierluigi Rolando.

The fourth and final installment of the campaign was launched at the US Open. To celebrate, we threw a party in Brooklyn: part graphic tennis gala, part FILA museum, and part life-sized coloring book. FILA tennis professionals Marin Cilic and Karolina Pliskova served as the artistic muses for the campaign.

Executive Creative Director
Daniela Del Percio

Senior Art Director
Greg Woodburn

Digital Art Director
Ja Young Kim

Copywriter
Hali Narins

Illustrator
Quentin Monge

Animation
Studio Animade

Pop-Up Experience
The Gathery

PLR NYC Pop-up Experience: Tennis in Technicolor

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